Differentiation and Positioning in Private Banking - what marketing brochures reveal about strategy
Tuesday, June 3 2008
Private banks speak more about themselves than they do about their clients. Moreover, they hardly differentiate and they tend to use the same language: these are some of the findings of a study we conducted based on a quantitative analysis of the marketing brochures of 10 private banks*.
In fact, marketing brochures are a formidable proxy […]
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