Life insurance can address many needs of private banking customers, such as estate planning, capital protection or tax optimization, to name a few. Newer generations of life insurance products – in particular variable annuity (VA) products and private placement life insurance (PPLI, also called insurance wrappers) allow for flexible, transparent and need-based diversification of wealthy clients’ portfolios, thus offering an interesting alternative to trusts or foundations.

In our video interview, Dr. Ivo Furrer, CEO Switzerland of SwissLife and member of SwissLife’s Corporate Executive Board provides valuable insights into a range of topics concerning the use of VA and PPLI products in the private and affluent banking segments. In particular, Dr. Furrer talks about

• the range and combination of customer needs addressed by these types of products,
• ways and means for private banks to position PPLI, but also VA products in their market offering, and
• the approach SwissLife takes in marketing these products, describing the importance of multi-channel and business-to-business marketing.

Enjoy the interview here:

Popularity: 75% [?]