Private banking – and in particular Swiss private banking – is currently undergoing change. While many elements and aspects of the changes have been forecasted and discussed for a while, they certainly are accelerated by the lasting external pressure on some of the regulations and practices applicable to Swiss private banking.
In the industry’s search for ways and means to position Swiss private banking in the new environment, the book ‘Swiss Banking – wie weiter?’ contributes many facts and insights on the history, the roots and the underlying values of Swiss private banking. The book not only shows where the industry is coming from, it also provides opinions on and possible adjustments for some developments and practices which are – from today’s perspective – considered detrimental to the industry.

In our video interview, Dr. Werner E. Rutsch, co-author of ‘Swiss Banking – wie weiter?’ shares some of his knowledge and views on

• the core values of Swiss banking, i.e. the roots of local virtues and work ethics, and their importance for the future.
• aspects of ‘Swissness’ and it’s importance for the banking industry.
• future positionings and strategic directions, from an individual bank’s and from an industry perspective.

Enjoy the full video interview here:

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