This year Professor Thorsten Hens has taken over the directorate of the prestigious Swiss Banking Institute (ISB) at the University of Zurich. In today’s webcast we asked Professor Hens about the institute’s role in the private banking industry and talked to him about his specialist area, behavioral finance.

Enjoy the webcast:



Besides his academic activities Professor Hens also runs Behavioral Finance Solutions, a spin-off of the University of Zurich. The company helps private banks better integrate the knowledge about behavioral finance into their processes.

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