Professor Ian MacMillan of Wharton on Innovation and Marketbusters
Wednesday, July 25 2007
We talked to Professor Ian MacMillan about innovation, differentiation and his latest book “Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth“, which he wrote together with Rita Gunther McGrath of Columbia University.
In the podcast Professor MacMillan explains that innovation and differentiation also apply to a growing industry like private banking, since growth attracts a […]
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